Friday, December 09, 2005

Have Title, Let Marketing Will Blog

This morning, I read Terry Sweeney's blog entry Have Title, Will Blog (Side note: It is great to see industry rag getting into blogosphere, but B&S, you picked a lousy blog format).

He wrote:

"Actually, this is a trend I welcome. It gives customers a bit more insight into the culture of their existing or prospective vendors. It's also a chance to step outside the turgidity of press releases … typically stripped of its life and personality …."

I have to question Terry's definition of "stepping outside" because when I read these storage blogs, I get the same 'marketing' feeling that I get while reading White Papers and other marketing materials from storage vendors. It may be me just being Blog Dinosaur (having started writing Web Log in 2003) as mentioned by Bill Bowerman in his Blog comment. Or may be I am reading too much marketing material. I don't mind blogs being used for marketing (See how Riya CEO and VC Investor used blog successfully as marketing strategy) but, in my opinion, some of these storage blogs are too slick to classify as "stepping outside."

In last couple of years, I have seen several storage blogs come alive and die. Somehow, storage people are finding difficult to keep their blogs interesting or maintaining their interest in blogging. Even, time to time, I have been on hiatus too.

Anyway, I created a separate category of Storage Blog Links under my Favorite Blog Links. If you have a storage blog, you would like to have included, write a comment or send a message.

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